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National Reading Movement reignites love of reading via new Ogilvy Singapore campaign

The National Library Board (NLB) of Singapore through the National Reading Movement, together with creative partner Ogilvy Singapore, have launched a new campaign entitled “Read More. Be More” as part of ongoing mission to encourage people in Singapore to Read More, Read Widely and Read Together.

Malaysia , Singapore , Yong-shi-yun , Aritra-dutta , Chris-koh , Elrid-carvalho , Sufyan-saman , Shirley-chia , Shirley-tay , Terence-tay , Sebastian-caporelli , Phuc-nguyen

Publicis Singapore launches 'My Happy Table' campaign for McDonald's reuniting families between Singapore and Malaysia

April 22 2021, 11:11 am | BY Kim Shaw | No Comments
McDonald’s Singapore celebrated this Ramadan with the launch of ‘My Happy Table’ via Publicis Communications Singapore. The physical activation uses technology and camera setup to help Singapore-based individuals “reunite” with their family in Malaysia. Through this experience, family members will once again be able to break fast together as though they are seated at the same table.

Set up at physical McDonald’s locations in Singapore and Johor Bahru, a full-sized hybrid table was created so family members from both Singapore and Malaysia can sit down together to have their McDonald’s meal. My Happy Table will be opened for public usage from 23 April to 28 April with call for entry starting on 19 April. The setup will be done within party rooms at the McDonald’s Canberra Plaza (Singapore) and McDonald’s Taman Desa Tebrau (Johor Bahru, Malaysia).

Malaysia , Johor-bahru , Johor , Singapore , Canberra , Australian-capital-territory , Australia , Malaysians , Jazzeca-pachai , Caroline-frances , Xinwei , Adrian-yeap