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Apple CEO Tim Cook. Karl Mondon/Digital First Media/The Mercury News via Getty Images Apple targeting controls arrive Apple released its long-awaited software change that, among other things, requires developers to get users' permission to track them across other sites and apps — but it's already been having ripple effects: Advertisers are fretting about how Apple's policy will limit campaign measurement and attribution, especially on Facebook. The change could wipe out as much as 7% — or $5 billion — of Facebook's total ...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Apple is preparing a new ad unit that will sit atop the "Suggested Apps" page in the App Store. Execs briefed on the format said it would be charged on a CPM basis, with some targeting options. The news comes as Apple rolls out its privacy update, which puts the squeeze on ad tracking. Apple is getting ready to launch a new advertising format, Suggested Apps, that will give developers a valuable piece of real estate to help get their apps discovered. The mov...

This Week in Apps: An Apple event, more Clubhouse clones and an app store antitrust hearing Welcome back to This Week in Apps, the weekly TechCrunch series that recaps the latest in mobile OS news, mobile applications and the overall app economy. The app industry is as hot as ever, with a record 218 billion downloads and $143 billion in global consumer spend in 2020. Consumers last year also spent 3.5 trillion minutes using apps on Android devices alone. And in the U.S., app usage surged ahead of the time spent watching live TV. Currently, the average American watches 3.7 hours of live ...

As App Tracking Transparency is about to affect the marketing industry, Apple is reportedly working to expand its own advertising business with new App Store ads. App Store to gain more ads All advertisers will be required to conform to Apple's App Tracking Transparency rules from April 26, 2021. However, Apple is believed to be expanding its own ad business at the same time. According to the Financial Times, the App Store is to add a second advertising slot in its Suggested Apps section. Citing two unnamed sources, the publication says that this new slot is to be launche...