Iowa State announced plans Monday for a $200 million retail, office and entertainment development called “CYTown” between Jack Trice Stadium and Hilton Coliseum.
Dubbed CyTown, Iowa State University Pres. Wendy Wintersteen unveiled a $200-million plan to develop the nation's first multi-use district on a college campus.
For roughly a decade now, professional sports venues have been reimagined as entertainment destinations within larger mixed-use civic districts, and now that concept is making its way to college campuses.