The rise of luxury fruit: Would you pay $400 for one pineapple?
Americans have become interested in new fruit varieties in recent years.
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Americans have become interested in new fruit varieties in recent years.
As seen in CNN Business. Imagine you have $400 to spend on a luxury dining experience. You might treat yourself to a tin of premium caviar, a bottle or two...
The Rubyglow pineapple, bred for its distinctive red exterior and its sweetness, costs $395.99 at Melissa's Produce, a Vernon-based produce seller.
The Rubyglow pineapple, bred for its distinctive red exterior and its sweetness, costs $395.99 at Melissa's Produce, a Vernon-based produce seller.
The Rubyglow pineapple was created in Costa Rica after 16 years of research and only a few thousand are produced each year