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Nearly 50 years on, what explains the magic of 'Brand Rajini' - Vimarsana News

Nearly 50 years on, what explains the magic of 'Brand Rajini'

Published: November 11, 2023

A clear USP, some clever marketing, and brand scarcity – there are business lessons for brands here

Source: businesstoday.in
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United StatesHong KongIndian Jackie ChanShah Rukh KhanAmitabh BachchanKalanithi MaranSuresh KrissnaSenthil KumarHiroshi SuzukiKandaswamy BharathanVirat KohliJapan Cinema AssociatesIndian Institute Of Management AhmedabadSun Group FounderSun Group Founder Chairman KalanithiJoint Managing DirectorKavithalayaa ProductionsIndian InstituteManagement AhmedabadBusiness TodayJapan CinemaChief Creative OfficerWunderman Thompson South Asia
Decoding brand Rajnikanth: What propels the brand value of Rajni, the 72-year-old Tamil megastar? - BusinessToday - Vimarsana News

Decoding brand Rajnikanth: What propels the brand value of Rajni, the 72-year-old Tamil megastar? - BusinessToday

Published: November 6, 2023

Rajinikanth, one of the highest paid actors in Asia, commanded a cool Rs 110 crore for his latest outing, the super hit Jailer. what drives the enduring brand value of this 72-year-old superstar? - Issue Date: Nov 12, 2023

Source: businesstoday.in
Related Topics:
Tamil NaduHong KongUnited StatesSalman KhanAamir KhanAbirami RamanathanLokesh KanagarajKalanithi MaranVirat KohliHiroshi SuzukiShah Rukh KhanSenthil KumarSuresh KrissnaSreedhar PillaiAkshay KumarAllu ArjunShivaji Rao GaekwadIndian Jackie ChanKalaipulis ThanuKamal HassanAmitabh BachchanKandaswamy BharathanRuban MathivananAdyar Film InstituteChennai Rajini Fan Association