Publishers join four-day social media boycott
Press Gazette’s latest analysis of SimilarWeb online audience figures shows The Sun and Guardian both derived 10% of their traffic from social media in March. More than a fifth (22%) of visitors to The Mirror’s website came from social. The Sun will not post on any of its Twitter accounts for the full almost four-day period. The Sun’s sport, football, TV and showbiz accounts – the four specifically mentioned in its statement – have a combined 754,000 followers. The main Sun Twitter account, which will also go silent, has 1.8m. It said: “We will also support any of our journalists ...
Source: pressgazette.co.uk