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As consumers look to slash sugar intake, key players are reinvigorating the unsweetened vegan milk category—slated to hold 74 percent market share in the North American plant-based milk market.
Oatmilk pioneer Oatly’s new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which are taking a toll on the overall category’s sales and volumes.
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Oatmilk pioneer Oatly’s new Unsweetened Oatmilk and Super Basic Oatmilk, which launched this week, respond to rising consumer concerns about plant-based milks, including their nutritional value and, for some, long lists of unfamiliar ingredients, which are taking a toll on the overall category’s sales and volumes.
MALMÖ, Sweden, Jan. 08, 2024 (GLOBE NEWSWIRE) -- Oatly Group AB OTLY("Oatly" or the "Company"), the world's original and largest oat drink company, today…