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For every success story, there are countless others who struggle to monetise their content. Also, not everyone has an equal opportunity to reap the benefits of making an income from such platforms.
YouTube's Super Chat feature lets fans pay to get comments pinned. A report explores how this can also end up promoting online hate speech.
Mayu Iizuka sheds her soft-spoken personality and starts cackling, screaming and waving wildly in a makeshift studio in Tokyo as her avatar appears on a livestream before hundreds of fans.