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'Take the party with you!' How did the Esky become a cultural icon? - Vimarsana News

'Take the party with you!' How did the Esky become a cultural icon?

Australians reached “peak beer” in the mid-70s but our attachment to the Esky has endured. In this Explainer from the archives, we explore how a staple of Australian life has evolved – and what it means now.

'Take the party with you!' How did the Esky become a cultural icon? - Vimarsana News

'Take the party with you!' How did the Esky become a cultural icon?

Australians reached “peak beer” in the mid-70s but our attachment to the Esky has endured. In this Explainer from the archives, we explore how a staple of Australian life has evolved – and what it means now.

'Take the party with you!' How did the Esky become a cultural icon? - Vimarsana News

'Take the party with you!' How did the Esky become a cultural icon?

Australians reached “peak beer” in the mid-70s but our attachment to the Esky has endured. In this Explainer from the archives, we explore how a staple of Australian life has evolved – and what it means now.