Detailed text transcripts for TV channel - CNN - 20180323:22:49:00
What cambridge analytica does. >> reporter: for example, they used facebook data to identify groups in arkansas, of this so-called cluster, mostly male, 40 to 60 years old that would be most-ly influenced by politics. according to wily that information from facebook was then used to create specific ads targeting those people whose personality traits they had just uncovered like this 2014 ad bolton's super pack created to support tom cotton in his race for senate. >> so one neighbor might get a different message from the second neighbor? >> yeah, exactly. it's not even neighbors. it might be pe...