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A decade in logo design: what's changed? – Creative Review - Vimarsana News

A decade in logo design: what's changed? – Creative Review

A decade in logo design: what’s changed? As Michael Evamy publishes a revised version of his book Logo, he looks back at the big developments in the field over the past decade or so 23/02/2021 1:36 pm There’s a lot that’s different about the new edition of my book, Logo, which has just been published by Laurence King. Fourteen years on from its original publication, it’s high time things changed. The content of the book is tangibly different. Around a third of the wordmarks and symbols from the first book have gone, replaced by 600 of more recent vintage, bringing the total number o...

Second-hand search platform SrchPop's identity resists "fusty clichés" - Vimarsana News

Second-hand search platform SrchPop's identity resists "fusty clichés"

February 18, 2021 9:20 am Bath-based design consultancy Supple Studio has created the new identity for second-hand retail platform Srchpop, which centres on the search bar icon. The work comprises a new logo, web redesign and tone of voice. It rolls out across the SrchPop’s website, phone app and campaign visuals. Established for the American market, SrchPop lets people search multiple online marketplaces like eBay, Amazon Warehouse and Etsy for second-hand products at the same time. “We wanted the brand identity to be a mixture of old and new,” Supple creative director Jamie Ellul sa...