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MORRISONS has announced that over 1,000 food and drink companies have applied to its Growing British Brands programme since its launch earlier this…
MORRISONS is offering British entrepreneurs a fast-tracked route to a national market through a programme called ‘Growing British Brands’. The ‘Growing British Brands’ programme will give businesses the potential to sell products in all 497 Morrisons stores as well as listings in other parts of the business including Morrisons.com, Food Boxes and wholesale channels like Amazon. The Bradford-based supermarket chain will also offer promotional plans and favourable payment terms to help these businesses scale up. To support these emerging British businesses, Morrisons has assembl...
CEO David Potts said he hoped the scheme would provide “support, guidance and confidence” to brands Morrisons has announced a new initiative to help fast track “game-changing” suppliers to its shelves, saying it wants to encourage more innovation from British companies. The supermarket has launched an accelerator programme offering entrepreneurs a chance to be sold across nearly 500 stores and online, including via its fast-growing Amazon platform. It said it had assembled a team of experts to find brands that would be helped to scale up, with help including promotional activity and f...