Page 8 - Surf Excel News Today : Breaking News, Live Updates & Top Stories | Vimarsana

HUL, the owner of well-known brands like Lux, Lifebuoy, Surf Excel, Rin, Pond's, and Dove, has made changes to its margins for distributors. The company has decreased the fixed margin by 60 basis points, while increasing the variable margins by 100 to 130 basis points. This decision has faced opposition from the All India Consumer Products Distributors Federation (AICPDF), who have expressed concerns about the timing of the move and the slow growth in sales volumes. They are even considering taking measures like stopping purchases in response to this change.

HUL, the owner of well-known brands like Lux, Lifebuoy, Surf Excel, Rin, Pond's, and Dove, has made changes to its margins for distributors. The company has decreased the fixed margin by 60 basis points, while increasing the variable margins by 100 to 130 basis points. This decision has faced opposition from the All India Consumer Products Distributors Federation (AICPDF), who have expressed concerns about the timing of the move and the slow growth in sales volumes. They are even considering taking measures like stopping purchases in response to this change.

A slower-than-expected rural recovery and rising competition in mass portfolios are among the factors bothering analysts.

Neuro research uses technology that gauges consumer preferences by directly measuring responses from the brain through headsets, without filters, biases or hesitancy that respondents may exhibit in traditional forms of research. Consumer goods, financial services, ecommerce and alcobev companies in India and elsewhere are rapidly adopting this form of research, Melgarejo said. He declined to mention specific names, citing client confidentiality.

The maker of Lux soap and Surf Excel detergent also said the Indian market is seeing a gradual recovery, led by urban areas, but the rural market has remained subdued.