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In the world of sustainability, perception is reality. Sustainability sells, so perception matters. In the printing industry, what creates the perception of being one of the most eco-friendly printers? What can we learn through the lens of Google rankings?
Everywhere you look, brands are promoting their sustainability to woo a public that increasingly cares about the topic. But caring about something and allowing it to influence their shopping decisions are two different things. How much do these values actually impact how consumers buy?