How Storytelling Plays Into John Hardy's New DTC Strategy – JCK
Share John Hardy has worked hard in recent years to connect with consumers through digital channels and social media—especially Instagram Live. Those efforts have included a few ambitious film projects. This year, for example, the brand produced a mesmerizing video with the artist and activist duo Kita Poleng to celebrate the concept of transformation. A dancer draped in transformable pieces from John Hardy’s latest Chain Remix range performed a stylized dance called the “Amrta” as she made her way through scenes of everyday Balinese life. “She’s on the beach with shell gatherers ...
Source: jckonline.com