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Best Media Info: Magnite, the independent omnichannel sell-side advertising platform, has released the study titled “India Embraces the Streaming Era”| Digital News
Netflix needs to change its content strategy, bring in sub-brands and sports to sustain the AVOD model and increase its audience base in India
Netflix needs to change its content strategy, bring in sub-brands and sports to sustain the AVOD model and increase its audience base in India
The pandemic saw OTT pick up traction, which has prompted brands interested in reaching the elusive demographic to consider subscription video-on-demand streaming