Frozen Matter Ice Cream Rebrands as Sweet Action
Just over a year ago, Gerry Kim and Josh Gertzen, the owners of the duo of Frozen Matter ice cream shops in Uptown and Washington Park, purchased Sweet Action, an established Denver brand with its own loyal following at 52 Broadway. While the pandemic postponed Kim and Gertzen's plans for merging the two brands, they've recently been putting those plans in motion. "We spent six months just thinking about what we wanted the future to look like," Gertzen says. But after giving it much thought, the couple made a decision as difficult as it was bold: They're phasing out the name Frozen Matter in...
Source: westword.com