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Starbucks has filed the proper paperwork, a trademark application, allowing for stadium or training facility naming rights. According to Reuters, in a June 2 filing, Starbucks sought approval to use its name in providing stadium and training facilities for sports and entertainment activities and promoting business, sports and entertainment events of others. Approval could pave an easy path for the world famous Seattle-based coffee conglomerate to join companies such as AT&T, Bank of America, Canadian Tire, FedEx, Oracle, PPG Paints, Target, Toyota and United Airlines whose names already envelop professional stadiums and arenas. Get our free mobile app Either it is actively looking to make a deal to sponsor a venue, or it wants to protect its right to potentially use its name in that manner, said Ashley Dobbs, a law professor at the University of Richmond in Virginia who specializes in intellectual property.

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