Dove short film | Communication Arts
“Reverse Selfie” shows how the pressure of social media and retouching apps are harming young girls’ self-esteem. Responses by Daniel Fisher, global executive creative director, Unilever and special projects and Juliana Paracencio, global creative director, Ogilvy UK Background: “Reverse Selfie” is the modernized sequel to Dove’s “Evolution” film of 2006, and it tackles the new enemies of young girls’ self-esteem: unrealistic retouching apps and social media. Targeting parents, our ambition was to raise awareness of these new enemies, encourage families to have “The Selfie...
Source: commarts.com