PHOTO PROVIDED The Bush and Bull Company operated a store at 43-47 W. Third St., Williamsport. “We are not selling, but almost giving away ladies capes and jackets,” reads a newspaper ad placed by the Bush & Bull Dry Goods store in 1896. The rise of department stores in the latter half of the 19th century was to contribute to some new life style choices for women. Women as customers Toward the end of the 19th century, ladies began to leave the protection of their homes to shop in establishments that offered merchandise in departments designed just for them. The Bush & Bull Company of Will...