Detailed text transcripts for TV channel - MSNBC - 20170923:11:56:00
>> and who understand what you're doing. what i find is it's hard to measure, right? let's just say you're paying $7,000 a month retainer. it's not like marketing. they might come up with nothing in a month. how do you deal with that? >> for us it has to be a collaborative process. we don't like to think every other company out there. so i don't think you can look at every fashion company and that they have done. find out the dna of your brand and what's important to you and find a team or firm that can-can execute your goals and you feel like there is a lot of synergy left. >> your dream is t...
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