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 E-Mail A female-typical language style promotes the popularity of talks in the digital context and turns out to be an underappreciated but highly effective tool for social influence. This was shown by UZH psychologists in an international study in which they analyzed 1,100 TED Talks. A large part of social interaction nowadays takes place digitally. And the digital age has brought new opportunities to interact and communicate with increasingly large audiences. The huge power for social influence of digital media may come with the risk of intensifying common societal biases, such as gender s...

Using women's language makes public speakers more influential A study found language typically associated with women carries more weight, leading to higher online views and positive ratings 16 December 2020 • 3:46pm Amy Cuddy's TED talk on body language is one of the most watched of all time Credit: Craig Barritt /Getty Images A traditionally forceful but impersonal male approach to public speaking is far less effective than using emotional language and phrases normally associated with women, a study has found. In fact, talking like a woman makes public figures more popular and influential...