Madhya Pradesh: Dairy Products Brand 'Milk Magic' penetrates in Indian B2C Domestic Market
Speaking about the foray in the domestic B2C market, Mr. Kishan Modi, Managing Director, Jayshri Gayatri Food Products (JGFP), expressed, "The household demand for dairy products saw an exponential rise due to the pandemic led lockdown imposed in India. However, due to the supply chain interruptions many national brands were unable to fulfil this heightened B2C demand. We saw this as a huge opportunity to penetrate our dairy products range in the B2C domestic market as the consumer was now open to try out local/regional brands that were easily accessible to them during this period." "JGFP has...
Source: freepressjournal.in
