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Are Media signs with Taboola May 18, 2021 12:02 Open web discovery platform, Taboola has signed with Are Media (formerly Bauer Media) in a two-year deal. The partnership will see Are Media utilise Taboola’s content discovery features such as Taboola Feed, video, Taboola News and Taboola Newsroom. Are Media is responsible for brands including The Australian Women’s Weekly, Better Homes and Gardens, Woman’s Day, Marie Claire, TV Week, New Idea, Australian Gourmet Traveller and Elle. Taboola’s content recommendation tool will be rolled out across Are Media’s suite of websites, includi...

Share this article Share this article NEW YORK, April 22, 2021 /PRNewswire/ -- Taboola, a global leader in powering recommendations for the open web, helping people discover things they may like, today announced the renewal of its partnership with Reach PLC, the largest commercial national and regional news publisher in the UK which delivered 15 billion page views in 2020. The partnership will result in Reach using Taboola's platform and suite of products across over 50 sites including the Mirror, Express, Daily Star, and OK! to increase audience loyalty and drive revenue with the aim of mai...

Taboola inks three year deal with Val Morgan Digital February 15, 2021 9:26 Val Morgan Digital (VMD) is the latest digital publisher to sign on with an open web discovery platform, engaging Taboola for in a multi-year partnership. The entertainment, lifestyle and health content division of cinema and outdoor company Val Morgan will now utilise Taboola’s products to optimise user engagement and drive revenue. These tools include the Taboola Feed, which is a vertical-scrolling feed, which provides targeted, relevant content. VMD will also take advantage of Taboola Video and the recently upgr...

Taboola, the discovery platform, today announced the beta of Taboola Stories, a new way for publishers to engage readers with the familiar captivating “stories” format that is seen on many forms of social media. With the likes of Instagram, Snapchat and Facebook all having story features, it has become an amazing way for people to find the news they care about. With companies like Taboola now jumping on the bandwagon, it will be interesting to see how many more adopt the idea in order to drive consumer interest. Publishers can embed Taboola Stories within their homepages and articles, pre...

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