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Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t.” As it turns out, Scott’s statement instead ended up reflecting what rival conferences and commissioners did. Scott didn’t have a chance to negotiate […]
The league's performance on the biggest stages has also been a hindrance. "The Conference of Champions” has long been far from that.
Larry Scott boasted five years ago that the Pac-12 Conference would be able “to adapt, react and take advantage of this new world media order that’s coming in a way others can’t.”
Cinderella teams make for great stories and busted brackets. They don't necessarily make for great television ratings, though. After getting a dream Final Fou
Upsets during the first two weeks have seemingly already taken their toll: The tournament is averaging 9.11 million viewers through the regional finals — which is down 6% from 2022.