>> move fast break, things was at his tagline? yeah, well, he certainly did. now, for the average person out there, kevin, who does not understand a i, does not know what it is, why should this report be something everyone pays attention to? what do they do about it tomorrow? >> well, i don't think the average person can or should do much tomorrow. it's just to start learning about these systems and pay attention to what conversations are happening around it. but for regulators, i think this should be a big wake up call. this is an industry asking for regulation. you know, sam altman has propo...