BBVA streamlines its online advertising campaigns with a new digital marketing tool from Telefónica
Jan 21, 2021 Madrid - BBVA has become the first company in Spain to implement in its online advertising campaigns the Tailor-made Ads solution, a contextual marketing tool created by Telefónica's Data Innovation unit. The close collaboration between BBVA's marketing team and the unit's staff has resulted in the deployment of this solution in the bank's various advertising campaigns in recent months, leading to an average improvement of 50% in the click ratio, 60% in the cost-per-click and 70% in the cost-per-lead Thanks to its many products and work models, not only can Telefónica carry out...
Source: telecomtv.com