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Fukuju Brewery: the virtues of sustainability in uncertain times

How does an ancient industry adapt to the biggest contemporary challenges? Fukuju Brewery provides answers in its sustainability initiatives.

Hyogo , Hokkaido , Japan , Tokyo , Kobe , Kinki , Japan-general- , Akasaka , Aichi , Japanese , Takenosuke-yasufuku , Green-initiative

Kobe Shushinkan looks to a green future in sake production

The 270-year-old producer is combining generations of expertise with modern technology to build a more sustainable sake industry.

Hyogo , Hokkaido , Japan , Kobe , Junmai-ginjo-kanna , Commodore-perry , Fukuju-junmai-ginjo , Takenosuke-yasufuku , Konica-minolta , Kobe-shushinkan , Fukuju-brewery , Hyogo-prefecture

Shaken not stirred: the story of Fukuju Sake


The Drinks Business
19 January 2021
By Patrick Schmitt
Even a massive earthquake could not destroy Fukuju’s dynamism, with the historic sake brewery emerging as a stronger business following a catastrophe just over 25 years ago.
Patrick Schmitt MW reports on this remarkable operator.
What are the ingredients for a great drinks brand? It’s a big question that would yield a range of responses from even the most experienced marketers, but certain traits are common to famous names, whatever the category. Among these is a long history, coupled to a relevant positioning today, and a quality product, with hard to replicate facets. One could add to that a constant desire to improve, and, as part of this, an ability to overcome setbacks, even catastrophes, while strengthening the offer.

Australia , Japan , Toji , Kumamoto , Singapore , Kobe , Hyogo , Fukuji , Okinawa , Cremorne , Victoria , Australian