Taking Shape as Yorkshire agency gets plus-sized brief
by Stephen Chapman Tried&True has been appointed by Australian plus-sized clothing brand, Taking Shape, ahead of its UK launch. The Harrogate agency has been awarded the PR and strategic communications brief for the company, with a focus on quality, sustainability and "saying no to fast fashion.” “When it comes to plus-size fashion, choices are limited and so is quality,” explained Matt Jackson, Managing Director at Taking Shape UK. “Our products will provide individuals with both fashion forward designed collections as well as wardrobe staples that can be worn time after time. We are...