In brand marketing terms, that makes him a macro influencer, and of great value to advertisers. i haven't actually done that many brand deals but, yeah, i've done a few. and they basicallyjust told me to make a video and tag them in the caption. concerns have been growing about the amount of personal data being gathered by social media companies and sold to advertisers. david scott is taking tiktok to court over it. the more you use tiktok, the more it learns about you. the more you interact with the programme, the more data it is able to collect. so the algorithms are able to more specificall...