Meet the tribes of Saudi Arabia: how Tamashee is taking tourists off the kingdom's beaten track
SHARE A few months before Saudi Arabia made the historic decision to throw open its doors to foreign tourists in 2019, two entrepreneurs were already putting the finishing touches to a business plan that they hoped would take their high-end footwear brand to new heights. Muneera Al Tamimi from Saudi Arabia and Mohammed Kazim from the UAE launched Tamashee Experience in 2018, a venture that offers guided tours to locations in the Arabian Peninsula. The plan was to showcase little-known but culturally rich parts of the region, and link it back to their traditionally rooted footwear brand, Tam...
Source: thenationalnews.com