If the future of privacy is cookieless, what happens to the ad tech industry when third-party cookies go away?
Read later Audio version Summary: Google's pending changes to third-party cookies in Chrome put marketers on notice - but are we truly entering a cookieless ad tech world? Tapad CTO Jeff Olchovy shares his views on marketing technology in a cookieless future. ( © Juergen Faelchle - shutterstock) It seems like only yesterday when if you thought something was following you your family or friends might think you were a bit paranoid and suggest you see a psychiatrist. Nobody thinks that anymore. Thanks to the internet explosion of raw data and its wily little enablers-the Martech companies-you ...
Source: diginomica.com