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16th February 2021 Having spent the last four years rolling out meat-themed snacks that are designed to be paired with specific alcoholic beverages, the Made for Drink brand is moving into the £1bn potato crisps category with two new products. Chicken Salt Fries (150g) is an umami-packed snack that is actually vegetarian and popular in Australia. The thin-cut potato fries seasoned with ‘Chicken Salt’ are said to be the ideal accompaniment for a cold beer. Meanwhile, Tapas Fries (125g) contain thin cut Patatas Fritas (straw fries) and crisp slices of Spanish chorizo, seasoned with...

Meat snacking startup Made For Drink is moving into the crisps category. The brand – whose range includes snacks such as Chorizo Thins and Mangalitza Salami Chips – has created a duo of crisps. They are: Chicken Salt Fries, which despite the name are suitable for vegetarians and based on an Australian seasoning for rotisserie chicken, and Tapas Fries, which comprise a mix of straw fries and slices of chorizo, seasoned with olives, sun-ripened tomatoes and paprika. Made For Drink founder Dan Featherstone said 2021 was “the perfect moment to build up a blossoming off-trade and online re...

Meat snacks processor Made for Drink to launch into crisps Meat snacks firm Made for Drink - a winner of the 2020 Food Manufacture Excellence Awards - is to launch into the potato crisps sector in April. For the past four years, Made For Drink has supplied indulgent, meat-themed snacks designed to complement consumers' favourite alcoholic tipples. Now it aims to launch Chicken Salt Fries in 150g bags - made for a cold beer - and Tapas Fries in 125g bags - made for Aperitivo (Italian aperitifs). The Chicken Salt Fries are based on a snack that's popular in Australi...

Pic: GettyImages/FamVeld Made for Drink debuts in the potato chip category; Kellogg’s wants to emulate the success it had with White Choc Coco Pops with its new SKU and The Cookie Project is spreading kindness with its limited edition cookies baked by Kiwis with disabilities. Perfect pairing Made for Drink is making a foray into the UK’s £1bn potato crisp category with two offerings inspired by world cuisine. The UK meat snack producer is rolling out Chicken Salt Fries and Tapas Fries into Sainsbury’s and other independent retailers in the UK on 21 April. De...