Is, even if these are shocks caused by temporary transitory effects, things like covid, do they start to change expectations? and that's where it starts to get really, really worrisome. if, in fact, everybody looks around and says, hey, my neighbors are raising prices, my suppliers are raising prices. i better just in case raise prices, too. that's where you get more self-sustaining inflation and that's where it's much more dangerous. that's where you need the fed to step in to start, you know, trying to change those expectations through rhetoric, through policy. they've already said -- indica...