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The retailers are. your former example, a great example of somebody who went into a community, didn't really understand it in the very beginning, wasn't focused on the hispanic community but learned what he needed to learn to be successful. the community wants to be treated with respect. they don't expect you to be perfect on everything but, you know, the opposite is also going to backfire. if you're trying to sell them something they don't want to buy, if your price point isn't correct, if your val is you proposition isn't correct, if they don't feel there is a kind of respected dignity, they...

Example of somebody who went into a community, didn't really understand it in the very beginning, wasn't focused on the hispanic community but learned what he needed to learn to be successful. the community wants to be treated with respect. they don't expect you to be perfect on everything but, you know, the opposite is also going to backfire. if you're trying to sell them something they don't want to buy, if your price point isn't correct, if your val is you proposition isn't correct, if they don't feel there is a kind of respected dignity, they're not going to do business with you. remember,...

People write down their first impressions. is there anything else when you are having a focus group? >> i think there is always -- as much information you can get out of any meeting you want. you don't want to overload people. what are the core values of the product? what do you need to find out? she did a great job about the packaging and emotional response to the product. every product and service is different, but you want to get to the meat and potatoes. >> this is what you need to know at the end. there is a small fear when you take your group of friends and your friends friends. are you ...

getting into southern somalia. the un declared a famine in two regions of southern somalia. they say nearly 3 million people are suffering from acute malnutrition. they say that this is hitting that benchmark, that nearly a third of the people could die if they don't receive food aid fast. the worst hit zain are the children. we've seen children here hungry, desperately in need of food aid and we've even seen children dieing here. one father told me they just came here to find help. they didn't get what they wanted, hi buried his child sarah in the ground near us yesterday morning, z...

Sort of that target customer that's so valuable, what would prevent them from creating a vertical business that does that, cuts out the noise and targets yours. >> what we hear from our membership time and time again throughout the world, we do meet-ups in dubai, amsterdam, europe and throughout the united states, our membership is consistent. we're the only social platform in the world to have had a social mass. >> one person we heard from is i like it when i'm searching for a job. when i'm not searching for a job, i don't really check in. is the strategy to continue to focus on that core job...