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The survey offers an insightful deep dive into India’s young audiences aged between 7-14 years. It also undertakes region-wise bifurcation of the data, considering India’s geographical and cultural diversities, to highlight the preferred activities of kids from region specific markets
57% kids prefer TV, only 10% receive their entertainment via OTT: Sony YAY study
Investegate announcements from Norcros PLC, Proposed Placing
Currently, 57 percent of kids prefer television while only 10 per cent receive their entertainment via OTT. 33 percent of kids prefer to watch both television and OTT.
Investegate announcements from 888 Holdings plc, Acquisition of William Hill Update