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Carrefour-PepsiCo Dispute Sheds Light On Key Role Of Retailers' Ad Business

Published: April 5, 2024

Carrefour and PepsiCo's just resolved three-month price dispute has shed light on a new aspect of such negotiations which is changing the relationship between r...

Source: esmmagazine.com

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United StatesItaly GeneralMoritz KronenbergerLaurent ThoumineAlvarez MarsalAccenture EuropeUnion InvestmentCarrefour FranceAlexandre De PalmasTarget Shopper DataRoyal CaninCarrefour Pepsico Dispute