Targetted Personalization News Today : Breaking News, Live Updates & Top Stories | Vimarsana

this confirms the view that digital advertisers are betting on well—established platforms, such as facebook and instagram, in the face of challenging economic conditions. those concerns have led meta and other tech giants to embark on a cost—cutting campaign that has so far resulted in 150,000 lay—offs across the sector. earlier i spoke with ray wang, the founder of the tech advisory firm constellation research and he told me that meta has managed to keep eyeballs on its platforms and advertisers know that. yeah, they showed the digital ad winter is thawing and that is a really...

But at the moment meta really has to focus on finishing the metaverse to fulfil their promise of a more immersive opportunity and more opportunity to sell ads and sell targetted personalization. that will be their big driver in the future but i will not all happen at once. the barriers are there, the headsets are clunky, they last for a short period of time, they need more advancements, and if we can get to that they will at least get more people on board. what do you think this signals for big tech? it is notjust meta we have seen results from, we have seen other big tech firms reporting. the...