Mars acquires Trü Frü
Mars Incorporated announced it has signed an agreement to acquire Trü Frü, a high-growth, better-for-you, whole-fruit snacking brand, from its founders and management team.
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Mars Incorporated announced it has signed an agreement to acquire Trü Frü, a high-growth, better-for-you, whole-fruit snacking brand, from its founders and management team.
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US food heavyweight Mars has extended its reach in the healthy snacking area with the acquisition of local firm Trü Frü.
/PRNewswire/ -- Today Mars, Incorporated, a family-owned, global leader in confectionery, snacking, food, and pet care products and services announced that it...
/PRNewswire/ -- Today Mars, Incorporated, a family-owned, global leader in confectionery, snacking, food, and pet care products and services announced that it...