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Detailed text transcripts for TV channel - MSNBC - 20110212:10:35:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20110212:10:35:00

Reason to have any additional products. we had tea for an hour here. he ordered 75 cases for each of his stores. >> what's his secret? from stash in the '70s to tazo in the '90s to stephen smith teas today. how has he continued to be successful in what could be seen as an already overcrowded market? his staff isn't quite sure how he does it. >> my best guess to answer your question will be he's detail oriented nature and obsessing around every little detail. >> i think it's because of his focus. he has such a radar focus. he has all of these ideas that are constantly percolating. >> we asked s...

Detailed text transcripts for TV channel - MSNBC - 20110206:12:38:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20110206:12:38:00

>> steven smith clearly proved that there was more room in the tea category but what if you want to introduce a product into another crowded market? let's ask this week's board of directors. ceo of behind the burner. and gene marks is president of the marks group and small business columnist for "the new york times." great to see both of you. we have a lot of people who come on and do their elevator pitches and have an idea for a salsa or pasta sauce or something where it feels like there are a lot of salsas and pasta sauces out there. how will it be successful and lo and behold it is successf...

Detailed text transcripts for TV channel - MSNBC - 20110206:12:35:00 - Vimarsana News

Detailed text transcripts for TV channel - MSNBC - 20110206:12:35:00

Additional products. we had tea for an hour. he ordered 75 cases for each of his stores. >> what's his secret? from stash in the '07s to tazo in '09s to steven smith teas today how has he continued to be successful in what could be seen as an already overcrowded market? >> my best guess to answer your question would be his detail. his nature and obsessing around every detail. >> i think it is because of house focus. he has such a radar focus. he has all of these ideas that are constantly percolating. >> we asked smith himself how do you do it? >> the tea category is growing but growing very sl...