Barbenheimer Proves Counterprogramming is Back
The diametrically opposed Barbie and Oppenheimer highlight a long-trusted (and condescending) studio technique: counterprogramming.
Source: pastemagazine.com
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'Barbenheimer' - The box office face-off that has film buffs agog
Two blockbusters, both alike in opening night. On July 21, both Christopher Nolan’s Oppenheimer and Greta Gerwig’s Barbie will hit cinema screens worldwide. And as excitement builds in seemingly equal amounts for both releases, a growing number of cinemagoers are planning on seeing both at once.
Source: independent.ie