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The traditional aspect of 'rewarding' key players has become less of an SOP since a relatively unknown outside Gorakhpur was selected ex-post by BJP as Uttar Pradesh CM in 2017. In effect, BJP's choice of CMs has been about signalling - aligned to both the broader aspect of firming up Brand Modi BJP, as well as the narrower tinkerings of identity politics.
Top leaders from the community are present at event to mark Govardhan Puja in Patna, as BJP claims Shah remarks "misinterpreted"; RJD takes note, Lalu says BJP trying to divide Yadavs
Team Narendra Modi started its initial forays in Bengal about a year before the Assembly elections in March-April 2021 and irritated the Trinamool Congress (TMC) significantly. But factors not under their control, like strategic voting by the Muslims, soured the grapes for the Bharatiya Janata Party (BJP).