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Gotham / GC Images / Getty Tiger Woods will tee it up this weekend for one last time in 2020, doing so with his son, Charlie, as his teammate in the PNC Championship. The unofficial PGA Tour event from Orlando will feature 20 two-person teams, each consisting of one major or Players champion and a family member of their choice, playing a 36-hole scramble. Woods was a surprise addition to the field given his strict schedule, but according to Justin Thomas, who is also competing this week, it was Charlie pushing his dad to commit to the event. Usually, the PNC Championship, formerly referred to...

How A Manufacturer's Logo Design Engages Buyers Think of some household items you often use — Bounty paper towels, Dawn dish soap, Jif’s peanut butter? The products are almost synonymous with the company name.  Building this recognition takes time and effort with brand marketing, but goes a long way in establishing trust with prospects and customers. In some cases, the first impression a prospect sees of your brand will be through your logo — so first impressions matter. Here are a few reasons why a manufacturer’s logo’s visual elements make a difference for growth. Why Your Man...

6 Marketing Challenges Manufacturers Struggle With (And How To Fix Them) In the early days of the internet, few manufacturing companies dedicated resources to online marketing. This created a distinct competitive advantage for early adopters of digital marketing efforts to increase market share. Today, most manufacturers have invested resources in at least some digital engagement form, even if those efforts are limited to a website or directory listing. But some manufacturers are still finding themselves challenged selling new business and bringing on new customers.  Here are the most comm...

Tiger, son Charlie all smiles as PNC Championship nears   Tiger and Charlie Woods’ Thursday range session at PNC Championship ORLANDO – The tournament itself will not begin until Saturday, but there was no shortage of anticipation as the main act – a duet – took the stage for pro-am day at the chilly, breezy PNC Championship at The Ritz-Carlton Golf Club Grande Lakes on Thursday. And there were two immediate reactions. The first impulse, only human, was to smile as 11-year-old Charlie Woods warmed up alongside his dad on the range. Although he’d won some...

Email marketing continues to be one of the top tactics used by marketers to stay connected with customers and build relationships with new ones. According to Campaign Monitor, email marketing has the highest return on investment for small businesses. While there are a number of factors that go into a high-performing email, what’s key is a good email prospect list. Here are basic steps manufacturers and industrials can follow to build an effective prospect list for email marketing campaigns. Attract With A Compelling Offer There are a few ways you can build your email list, but the basic com...