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/PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the establishment of two new working groups...
New working groups will work to advance artificial intelligence in digital media and navigate privacy sandbox changes in the chrome browser, the IAB said
Intermediary fees in the ad supply chain vary widely, leaving some publishers to collect as little as 2% of a buyer’s bid price, according to Adalytics.
/PRNewswire/ -- IAB Tech Lab, the global digital advertising technical standard-setting body, unveiled its key priorities and road map for the organization in...