Clubhouse for publishers: Is it worth being active on new audio platform?
Available as an iOS app since March 2020, Clubhouse describes itself as a “drop-in audio chat” platform. What does this mean? On opening the app, users – who have their own profiles, followers and followings, as on Twitter – can scroll through their homepage (pictured left) and opt to join different audio-based chats. At the top of the home screen are upcoming meetings, or ‘rooms’, hosted by clubs that users follow. On entering a room, users can listen in on the discussion and virtually raise their hand to ask to contribute to the discussion. Club hosts, often journalists, chair a...
Source: pressgazette.co.uk