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IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange


IAB and PwC Outlook 2021 Report Urges Digital Ecosystem to Reset Consumer Value Exchange
Industry Leaders Identify Pressing Challenges for the Future Growth of Digital Marketing
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NEW YORK, March 8, 2021 /PRNewswire/  The Interactive Advertising Bureau (IAB), the national trade association for the digital media and marketing industries, announced the release of IAB Outlook: 2021 Digital Ad Ecosystem, the IAB-commissioned PwC report.
Unveiled at the IAB Annual Leadership Meeting today, IAB Outlook: 2021 builds on this year s theme The Great Reset, providing insights into pressing challenges marketers face. Among these include how the increased consumer time spent with digital media has illuminated a trust gap among consumers, brands, publishers, and platforms; growth opportunities ahead; and risks and opportunities in the consumer value chain. ....

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Clari Raises $150M to Bring Revenue Operations to Every Business


Clari Raises $150M to Bring Revenue Operations to Every Business
Silver Lake leads investment to fuel growth and expansion of revenue operations leader
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SUNNYVALE, Calif., March 3, 2021 /PRNewswire/  Today 
Clari, the revenue operations leader, announced it has closed on $150 million in a Series E investment round, bringing the company s total valuation to $1.6 billion. This latest funding round is led by Silver Lake, with participation from B Capital Group and existing investors Sequoia Capital, Bain Capital Ventures, Sapphire Ventures, Madrona Ventures, Thomvest, and Tenaya Capital.
The company will use the proceeds of the investment round to accelerate product development, expand ecosystem partnerships and drive global expansion. This new investment follows Clari s $60 million series D funding in October 2019, bringing the company s total funding to date to $285 million. ....

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Detailed text transcripts for TV channel - MSNBC - 20111105:09:50:00

Mobile viewing. no promotional budget. posting an app in an app site is not enough. three, too much targeting. mobile devices are capable of tracking and collecting data that is useful for personalizing your marketing. sometimes is cost can outweigh the benefits. four, ignore the potential of voice. it s easy for them to call your business. include your number in all e-mails and all websites. number five, taking privacy concerns lightly. make sure you and your tech providers follow all industry regulations for collecting, using and securing personal information. it s time to answer some of your business questions. rod and gene are here. ....

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