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TMC Releases Augmented Reality Game to Attract New Technicians Nationwide Release of New Game App Aims to Appeal to Students News provided by Share this article Share this article ARLINGTON, Va., April 19, 2021 /PRNewswire/ -- Today, during the American Trucking Associations 'Technology & Maintenance Council's Spring Meeting, the nation's premier trucking technology organization announced the release of a new augmented reality game app aimed at attracting, fostering and welcoming a new generation of skilled technicians to the industry. Based on TMC's National Technician Skills Competition, t...

Robert M. Braswell is a man of many talents. He's a capable shade tree mechanic and an award-winning journalist. He at one point pursued a career as a physician. As Executive Director of ATA’s Technology & Maintenance Council (TMC), and a TMC staff member for nearly 30 years, his fingerprints are on the organization in places too numerous to count. A self-described tinkerer, Braswell grew up in southern Maryland, spending a lot of time on construction sites alongside his father, a marble and tile tradesman. "What you could do back then, you could never get away with today," he sai...

Press release content from Business Wire. The AP news staff was not involved in its creation. TechForce Foundation Offering John Weinberger Driven to Care Legacy Scholarships to Benefit Students Pursuing Automotive Careers April 1, 2021 GMT SCOTTSDALE, Ariz.--(BUSINESS WIRE)--Apr 1, 2021-- The family of renowned automotive enthusiast, racer, and entrepreneur John Weinberger has teamed with TechForce Foundation to offer a series of scholarships to benefit students who aspire to follow in his footsteps. Application deadline is April 30, 2021. The John Weinberger Driven to Care Legacy Scholarshi...

Even before the COVID-19 pandemic, there wasn’t enough skilled labor to meet the demand in many industry segments. In particular, automotive technicians remain some of the most sought after in not just the car repair industry, but in advanced manufacturing and other segments. According to the annual August report from the TechForce Foundation advocacy group, the demand for new vehicle technicians outpaced the supply of new graduates by nearly three to one in 2020. Almost 400,000 additional automotive technicians will be needed from 2020 to 2024 to meet current demands, the report says. Howe...

AKRON — Jennifer Maher has a lot of tips on how to recruit female technicians, but here's one that won't cost your dealership a cent. Put the toilet seat down. "If I'm a female tech and I'm coming in for an interview, … do I go to the bathroom and find that it's a guy's bathroom with the…