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BEIJING,- Apple's, opens new tab weak China sales performance may have shocked investors, but customers and analysts have been noting the rising challenges the company faces in its third-largest market. Intensifying competition from domestic rivals, coupled with longer upgrade cycles as consumers spend more cautiously amid an economic slowdown, have stunted Apple's China growth, with…

Apple will likely continue to face pressure in China going forward. Jefferies analysts predict Apple's shipments in China will decline by a double digit percentage in 2024.

Apple reported China sales that missed Wall Street targets; Apple's total installed base of devices hit 2.2 billion; iPhone sales in mainland China were down mid-single digits; Apple's sales in China were $20.82 billion; Apple's wearables segment fell to $11.95 billion.

Apple on Thursday (Feb 1) reported China sales that missed Wall Street targets, overshadowing overall sales and profit that beat analysts' targets, powered by iPhone growth. Apple Chief Financial Officer Luca Maestri indicated that revenue in the current quarter would be less than a year ago, when the quar

Apple's weak China sales performance may have shocked investors, but customers and analysts have been noting the rising challenges the company faces in its third-largest market. ...