Pentagram's Yuri Suzuki and Sascha Lobe partner on MIDI's harmonious rebrand
January 20, 2021 10:23 am Pentagram partners Sascha Lobe and Yuri Suzuki have designed the new identity for the Musical Instrumental Digital Interface (MIDI), based on musical forms and frequency waves. The work includes a new logo (static and sonic), sound design, video and motion graphics as well as typography. MIDI is used by musicians, producers and DJs as a way to create and share musical work. Before MIDI technology, there was no standardised way of synchronising electronic musical instruments from different companies. In the early 1980s, Roland founder Ikutaro Kakehashi and Sequentia...
Source: designweek.co.uk