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Marketing is called techno phobia. fear of these bloodless little wizards. manufacturers are trying to overcome it by making them what they call user-friendly. >> isn't that pretty? now what do i do? >> making computers easy enough to use for a beginner, it wasn't always true. people had never encountered this stuff. >> hold down shift and press -- >> so there was a great disconnect between the ambitions of the apples and microsofts and the realities of people trying to use these things for the first time. >> right now, if you buy a computer system and you want to solve one of your problems, w...

Marketing is called techno phobia. fear of these bloodless little wizards. manufacturers are trying to overcome it by making them what they call user-friendly. >> isn't that pretty? now what do i do? >> making computers easy enough to use for a beginner, it wasn't always true. people had never encountered this stuff. >> hold down shift and press -- >> so there was a great disconnect between the ambitions of the apples and microsofts and the realities of people trying to use these things for the first time. >> right now, if you buy a computer system and you want to solve one of your problems, w...

World, and its maker, motorola says a smaller version than this will be on the market next year. >> first cell phones look like soviet army field telephones, these huge lunch boxes you hold up to your head. >> this is just the birth of this industry. all inventions start out in a very rough state. whether it's computers or cell phones. it took a while to refine them and make them into something that we'd all use. >> you look at the bottom of the screen. it says please type return. >> the computer has become a national mania, and we're told, miss the electronic boat and you're sunk. >> in the f...

Says a smaller version than this will be on the market next year. >> first cell phones look like soviet army field telephones, these huge lunch boxes you hold up to your head. >> this is just the birth of this industry. all inventions start out in a very rough state. whether it's computers or cell phones. it took a while to refine them and make them into something that we'd all use. >> you look at the bottom of the screen. it says please type return. >> the computer has become a national mania, and we're told, miss the electronic boat and you're sunk. >> in the future, everything's probably i ...

For playing pac man. >> a small snag in computer marketing is called techno phobia. fear of these bloodless little wizards. manufacturers are trying to overcome it by making them what they call user-friendly. >> isn't that pretty? now what do i do? >> making computers easy enough to use for a beginner, it wasn't always true. people had never encountered this stuff. >> hold down shift and press -- >> so there was a great disconnect between the ambitions of the apples and microsofts and the realities of people trying to use these things for the first time. >> right now, if you buy a computer sys...